KEY ACCOUNT MANAGEMENT
NEXT LEVEL KEY ACCOUNT MANAGEMENT
Getting a little better every day!
I am Hartmut Sieck and for over 20 years I have been accompanying executives and companies in the introduction and further development of Key Account Management. As a trainer and coach, I support Key Account Managers and teams in becoming even better at the KAM.
The strategic Key Account Plan template
The Key Account Plan (KAP) is one of the fundamental tools for Key Account Managers. This template is already used by several thousand Key Account Managers.
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NEW!
Key Account Plan – done right from the start!
Key account plans are considered indispensable and yet in many companies they are rather reluctantly filled out, ignored, inflated into a paper exercise or, on the contrary, bloated into slain documents. Between day-to-day operations and a lack of management involvement, the key account plan often loses its actual purpose: to be a strategic tool in key account management. In this book, Hartmut Sieck shows why a well-made key account plan is much more than a template. He explains in a practical way how a clearly structured KAP makes new potential visible, sharpens strategies, connects teams worldwide and even provides valuable insights to the customer himself. With his experience from over 20 years of key account management, he invites you to use key account plans consciously, focusedly and effectively for real results instead of mandatory tasks. In short: If you’re going to have a key account plan, then do it right. This book shows you how.
book at amazon
