The Key Account Plan (KAP) is one of the fundamental tools for Key Account Managers. This template is already used by several thousand key account managers.
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Book: The strategic (Key) Account Plan
The handbook for anyone who wants to deepen the topic of key account plans. With many practical tips on the structure, the areas of application, critical success factors as well as the individual tools in the KAP, such as a buying center analysis, the UVP, SWOT, strategic goals, …
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